In an interview with License! Global, president of Saban Brands Elie Dekel has announced his stepping down as head of the company effective immediately. He will, however, remain with Saban Brands as a senior advisor while he pursues other interests. Launched in 2010, Saban Brands celebrates its fifth year of operation by already having more than quintupled its first-year retail sales.
“Five years ago we accomplished what we intended to do and then some,” says Dekel. “That spirit and productivity will continue through the company. It was the right time for me to leave, and the company is in a very strong position.”
Chosen as the new leader of Saban Brands is their first-ever Chief Executive Officer Janet Hsu, the president and Chief Operating Officer of Sanrio, the company behind Hello Kitty. Her new role begins officially on August 17.
“Janet is a visionary leader with a strong track record for driving global business expansion and leading innovative strategies,” says Adam Chesnoff, president and chief operating officer, Saban Capital Group, to whom Hsu will report. “Janet has been responsible for some of the world’s largest and most successful brands. Her extensive and diverse background across licensing, merchandising and retail has led to many major accomplishments. We look forward to working closely with her at Saban Brands to continue to grow the company and its expanding portfolio of brands.”